Social Media Marketing refers to creating quality content on social media to get more traffic to the website.
When we create quality content people are likely to go through the content and inturn to website.
Content can be of any form, text/graphic/video, etc. Once people are engaged through the content they are likely to like/follow the page, bringing more engagement with social media. This inturn brings more traffic to the website.
Social media marketing can be divided into organic and paid.
Organic content refers to creatiing organic followers where as paid refers to paid advertising of content. Organic refers to creating fun/motivational/sharable content on social media. Paid Advertising is usually used to tap into potential, unaware adiences.
In today’s time social media marketing is wide to used to tap into customers who which are at far physical distances.